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GoSOLAR Georgia State Online Access to Records |
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| MK 4700 - PRICING AND PROMOTION |
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Pricing and Sales Promotion Strategy. Prerequisite: Mk 3010, Mk 4010, Bcom 3950 and Mgs 3100. CSP: 1, 2, 6, 7. Requires a 2.5 GSU GPA and 45 semester hours.
Price is arguably the marketing variable most closely linked to financial outcomes. Marketers use both price and sales promotion—deals, discounts and other programs--to motivate profitable behavior throughout the channel and at the point of sale. Today, in many industries, sales promotion accounts for the largest share of the marketer’s budget. In this course, students learn how to set prices and pricing policies and structures to optimize the short-term and long-term success of the firm. Students also learn how to evaluate sales promotion activities and how to direct sales promotion efforts so as to maximize sales promotion ROI. This course uses simulation, case analysis, guest speakers, lecture and discussion to prepare students to make sound pricing and sales promotion decisions.
3.000 Credit hours |
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